We’re halfway through the year and decided it was time to report on what’s been popular in the marketing world so far. Let’s dive into some of the top marketing trends we’re noticing in 2024.
Short-form Video Content
It may be no surprise that short-form video content is at the top of our list. TikTok, Instagram, and YouTube are known for being scroll-inducing platforms that leave users glued to the app for hours on end watching reels and shorts. On average, Instagram users collectively spend over 17 million hours a day watching reels. With an endless amount of content available, reels are necessary to capture the short attention spans of users.
It’s important to note that what makes a reel effective is the hook. If you aren’t capturing the viewer in the first few seconds of your reel, they’re likely going to keep scrolling. So the next time you post a reel, make sure it’s entertaining and gets your message across quickly.
AI-Powered Marketing
AI continues to revolutionize marketing by enabling advanced data analytics, predictive modeling, chatbots for customer service, and personalized customer experiences at scale. Utilizing AI features can give your business a competitive edge, making it highly beneficial for any business in 2024. It’s like having an outstanding employee that specializes in many sectors of your business and never takes time off!
Personalized & Relatable Experiences
Beyond creating content, marketers are shifting their focus towards delivering exceptional experiences across various touch-points, ensuring consistency and relevance throughout the customer journey. Simultaneously, content experiences are leaning in the direction of more relatable content. The most popular influencers today are not the ones who strive for “perfection” but rather the ones who are honest and transparent about their real-life experiences.
A great example is Hot Mess podcast host, Alix Earle, who is known for being upfront with the details of her life. By doing this, Alix has connected with her audience and reached millions of people. Next time you’re marketing a product or service, remember that people buy from people. Give your audience relatable and personalized content so they can start to build trust in your brand.
Sustainability and Ethical Branding
Consumers are increasingly prioritizing brands that demonstrate commitment to sustainability, ethical practices, and social responsibility. In 2024, the Fast Fashion industry is facing more scrutiny than ever and the public is pushing for an end to the unsustainable and harmful industry. As a result, many consumers prefer paying higher prices for sustainably sourced clothing instead of supporting Fast Fashion brands.
An example of a brand that lives by their commitment to sustainability is Patagonia. Founder, Yvon Chouinard, stands by his statement that “Earth is now our only shareholder.” The company’s efforts to better our planet are what have made Patagonia a loved, successful, and sustainable business!
Social Commerce
The integration of shopping features within social media platforms allows consumers to seamlessly discover, research, and purchase products without leaving the app. Interactive content formats such as polls, quizzes, AR filters, and live streaming are used to foster engagement and drive conversions, blurring the lines between content consumption and commerce. The combination of these two techniques helps drive e-commerce growth. Consider integrating your e-commerce store with your social media platforms in 2024!
Blogs & LinkedIn Newsletters
Writing industry-relevant blogs has always been a great way to improve SEO on your website and provide educational content to your audience. LinkedIn recently added a Newsletter feature to the platform, which gives brands the ability to create blog posts within LinkedIn and invite followers to instantly subscribe. Subscribers will also receive your newsletter in an email whenever you publish, which increases the visibility of your content. Aim to write relevant blog posts regularly and build a habit of posting them on your website, socials, and LinkedIn Newsletters.
Technology advances quickly and the marketing world changes everyday. Creating relevant and effective marketing strategies in 2024 requires being adaptable and willing to learn new things everyday!
We know marketing can be a daunting task. If you’re looking for support, reach out to Exordia Creative today! We’re a full service digital marketing company built for the now.
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