Exordia Creative partnered with Dajcor Aluminum, an aluminum manufacturing company operating across Canada and the U.S., to unify and modernize their brand. The goal for the rebrand was to reimagine the company’s identity and create a unified look that could represent Dajcor Aluminum globally.
Exordia Creative also led a full-scale brand rollout, rebranding Dajcor Aluminum’s digital and physical presence including the aluminum manufacturer’s website, physical presence, social media, print and promotional materials, and internal documents.
The Challenge
While Dajcor Aluminum had earned and maintained a strong reputation, operating with separate identities across borders created inconsistency and limited long-term flexibility.
Exordia Creative was tasked to create a new brand that could operate in Canada, the U.S., and reserve space for future global expansion.
The Results
In a seamless brand rollout, Dajcor Aluminum emerged with a modern and unified brand identity; one that would represent the company in existing markets and position the firm for future global expansion.
Exordia Creative successfully led the coordinated rollout of several brand assets, delivered a refreshed website, rebranded the company’s social media presence, and developed a suite of marketing materials to ensure a consistent, impactful rollout of the new brand across all channels.
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